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Chief Financial Officer
Patrick Brassill is a proven international executive with a strong history transforming companies into industry leading global enterprises, opening new lucrative revenue streams, and driving development of cutting edge product portfolios.
Mr. Brassill's credentials include experience in driving business and market share growth, maximizing bottom-line profits to innovate and improve processes, procedures, protocols, tax and accounting regimes across a number of continents. Beyond financial management, Mr. Brassill's demonstrable expertise includes expanding alliance networks, initiating and negotiating agreements, licensing, and joint ventures.
Chief Marketing Officer
For thirty eight years, Graeme Jeffrey Boorer has developed and implemented marketing, technology and business strategies for international corporations across five continents. With extensive experience in the International Software Vendor (ISV) industry, Boorer pioneered "enterprise" SaaS in 1993 with the largest Oracle data warehouse "on demand" in the world at that time. For nine years Mr. Boorer was responsible for Experian's AnalytiX delivered to a major banking corporation through the SaaS model.
Mr. Boorer has played a pivotal, leadership role in marketing, distribution and technology initiatives for Seven Network, Macquarie Bank, AMP, Suncorp Bank, Telstra, The Salmat Group, Macromedia Asia Pacific (Adobe) SA Water, Electricity Victoria, Australia Post, Transurban CityLink, Mitre 10, Techontap International Limited, The Herald & Weekly Times, International Business Communications Plc (London) Commonwealth Bank Australia, and the Sydney Futures Exchange.